Gen Z – the first digitally-native cohort – now constitutes a large portion of today’s consumers. This group embraces a wider media mix with unique entertainment habits, so it’s important marketers know how they can reach, attract, and retain this audience on their terms. In this session, Roku will share key Gen Z insights across search, content affinity, and audience behavior. You’ll hear first-hand from marketers across different lines of business and brands on how they’re navigating these trends to find – and win – the next wave of consumers in TV streaming.